No person can not distinguish Coke bottle form a unique, almost no one knows that this form is inspired by the women's dress was a wake-up call to the world of fashion at a time, before becoming forgotten.
American artist Andy Warhol said that Coca-Cola product does not differentiate between the layers, president drank the same Coca-Cola that drink legions, and there is no amount of money as possible to pay the rich to drink Coca-Cola is better than that drink the poor, all the bottles of Coca-Cola has the same quality and the same taste.
Until the mid-twentieth century, the Coca-Cola bottle and one size which is 192 mm, but in 1956 became the Coca-Cola bottles come in three sizes 0.295 mm 0.354 mm, and 768 mm.
Coca-Cola bottle old form
When the US Asian businessman Greggz Candler founded the Coca-Cola company in 1888, he had a dream to become the most famous and best company for soft drinks in the world, at that time the competition was burning between many companies, so Candler wanted a unique form of the Coca-Cola bottle sets it apart from the rest of its competitors .
The bottle of Coca-Cola's first commercial product appeared on the cover of Time magazine and that was in 1950, this appearance came after the announcement of the result of a poll conducted by The Coca-Cola Company in the mid-forties, where he reported less than 1% of Americans that they are unable to distinguish Coke bottle, depending on the form only .
Since the introduction of Coca-Cola in the market and its sales in the rise of a missile, and with the beginning of the twentieth century, the number of companies that mimic drink Coca-Cola, and it has become to be finding a way to help the consumer to tell the difference between the original Coca-Cola drink and a snob, in the year of 1906 was pasted paper on a Coke bottle emblazoned with the Coca-Cola logo brightly colored, this attempt failed because the paper was separated from the bottle when it is placed in the refrigerator to be cooled.
Coca-Cola company realized it needed a way to better differentiate its product, worked a contest between design offices to work with a uniquely shaped bottle, and placed a $ 500 prize for the winner.
I was impressed by the Coca-Cola Company has chosen to design Art Glass company, he chose a glass of the type Germain Green is used in the manufacture of bottles, because of the tyranny of brand Coca-Cola turned glass name to Georgia Green relative to the state of Georgia, where Coca-Cola was invented.
In the sixties Coca-Cola made from aluminum cans became available to the public, with the knowledge that Coca-Cola tested aluminum cans for the first time in the early days of World War II, but abandoned the use at the time because the aluminum is not available, because it is needed in the war effort.
A team of five members of the Art Glass Company looked to American popular culture that prevailed at the time, and then decided to develop the design of the bottle design of "hobble skirt" a female dress was famous in the second decade of the twentieth century. The design also influenced the fruit of the cocoa tree, despite the fact that this fruit is not related to drink Coca-Cola, but the team is the fruit impressed when he saw her in a book, he decided to take advantage of it.
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