As in the title is how large companies shopping for their products? In fact answer is simple but its application is not easy!
Doing so through several stages the first of consecutive sequential .. but the moment because we recognize the marketing and what is marketing first?
Marketing definition
Profitability within a reasonable period. Marketing can be the art of selling definition, but the sales are part of the process.
We have to know that marketing is not selling is also not just a notice published in a newspaper or hang on the wall!
Marketing does not mean direct mail
Marketing is not the entertainment industry
Marketing is not the scene of Humor
Marketing does not work miracles
The marketing an integrated and coherent system until we get a good result and Mtmiazh! It's a combination of four things known as "ps 4" is not new Playstation device, of course, but four things are mixed together to be a good marketing plan:
Product is short service or commodity that offers customers and without them it is impossible to marketing based on the ps4! It includes so also to identify the item name and brand, which must be accepted, easy to remember, and color desired size and shape good, and should be considered to be a product with specifications and quality acceptable to the consumer and to ensure good what is known as the mix of commodity
Price can not be sold merchandise even if it was good without to have a good price and as a general rule the goods are not sold for less than the price of their cost, but sometimes ploy marketing resort to reduce as less price than competitors' prices even goods sold faster .. One of the ways that can be followed in determining the Price: Pricing on the basis of cost, pricing based on demand, and pricing on the basis of competition, and pricing on the basis of the consumer This is known as price mix
Distribution or place: It means the whereabouts of the goods or in other words, where consumers can find that item?
Promotion: promotional activity known as the marketing communication activity, which aims to inform or persuade or remind individuals to accept or repurchase or recommendation or using a product or service
where were we ? Ah yes, companies marketing their products across several roads and those roads and industry rumors that spread like wildfire!
But what is rumor or rumors?
Rumor is news or a set of false news spread quickly in the community and traded between public thinking on her health. This news always be interesting and exciting the curiosity of the community, researchers and these rumors usually it lacks reliable source, who holds evidence of health news. These rumors and represent a large part of the information that we deal with. In statistics that 70% of the information falls into the details of the case we will move us from person to person until we reached the fifth or sixth of Mtoteri information!
And all of Allport and Postman I've tried to put an essential for common law in the form of an algebraic equation, it arrived that it was possible to develop a common equation for the intensity as follows: Common severity * = important mystery
How can we make common way to successful product?
First we need to define what is the product? For example, mobile or refrigerator or washing machine or even a sewing machine .. Malrabott them? !
After identify the product type Assume that mobile look for what attracts the attention of people around him Is it a form or technical program he occupied ..
Before several years .. and specifically in the year 2009 we have heard in Saudi Arabia for Sewing machines sold Baktrmen quarter million riyals, and perhaps what's more, it is not only just a sewing machine normal if sold before the spread of rumors around what has brought more than 100 riyals only the highest estimate!
Common that caused the sell at this price are: it is a kind of old machinery containing samples of red mercury which is used in nuclear bombs! And also in the extraction of precious metals such as gold and diamonds! As for the sure way for that if patchwork servo contain red mercury or not, is that you pass your mobile phone Nokia "Abokchav" under the needle servo If the vanished towers network, know that these servo A deal that old jellaba of wealth! And you have to make sure before you out of the market you got Almkaineh original Makina must be made in the period between 1879 and 1900 even though Nos. 28, 31 and 22 and be handmade ..bmany Other: rusty scrap is not working!
Incidentally red mercury We can not confirm the existence or not and maybe it's relation to the policies of countries of the Soviet Kalathad! There is a program conducted by the Al-Jazeera titled "Secret" You can trust him in the slag Google
Let us return to the subject ..
It contributes to the overall atmosphere in making the common good or bad, and we mean the general atmosphere of the political situation, economic or sports or social that accompany the launch of the product therefore find that the most expensive ads are at football matches in the World Cup in particular because it is the most watched almost the tournament globally and months
It observes in most of the ads in the content they contain content coincides with the global football effectiveness!
Now Unleash your imagination
Imagine that you are manager of a competent international companies producing mobile or production applications; the first step?
Well I thought the atmosphere we are now in the winter rain and floods and snow abound and also increase the demand for buying heaters, fuel and firewood
How can I exploit in common for the production of very popular?
Well to take advantage of the situation and to put some rumors that fit the situation .. for example, issued a new mobile X-ray light, heating supplies and contribute to the reduction of feeling cold! .. Who knows, perhaps it is an invention!
New application makes you feel warm even if you are wearing summer clothes, or what about the application of the flu cure disease? Good right?
Well then you may need to news agency or even a famous writer on Twitter, for example, those toeing the superstition that invented!
But before I forget .. I do not mean do not you write Tzaabl common for only a part of the truth until people believe her.
The third stage
Share Product whether mobile phone or a mobile application number is very limited and Learn reactions preliminary and do not forget that they may have added a bit of Haiatk him any turned some rumors to the fact thus earning the trust of the people and also if they had any bad impressions about the product be identified by and became in front of you enough time in order to avoid publication in the official version of the final product, but we can Allen in the run-up version of the product that we raise public enthusiasm by putting some pepper and spices on the product? .. Why I found if the rumors? Let's get to compose some of them ...
The new mobile phone will be issued screen measuring 7 inches!
The application will be issued in 7 languages global
Note that the rumors of the pre-launch be closer to reality, helping to launch audits for mobile and comparisons with competitors .. Did we call small amounts of it to the market?
Thin and then the final and decisive stage role .. and Tktd stands masses raging enthusiasm and fascination .. Aalhol! What this scene .. Yes he ..ahmmm the end of the league .. I imagined myself commenting on Nhiih football game! But when you see the technical freaks, especially fans of Apple how they stand long queues may continue to hours or even days! Ataatjb to ..hnak marketing policy have made all those standing waiting game result announcement! I mean the opening of the new Apple store Bmnottagh published .. Google Asttalaatha about more things that people search for in its search engine for 2013 was among them: Yvonne 5s!
Dear reader, if you are a fan of Three Stars Samsung will not need to stand for long hours Fassamsonj will arrive to you! They are known as the monster of marketing that can not be curbed or stopped! For example, the mobile phones sector, they provide all sizes and sizes and the prices are what is known as a policy of dumping or tsunami! Then Visthil to mow home of one of its agencies ..
In the end, I put some rumors that you heard about:
Launch iPhone 6 with a screen size of 5 inches next year, God willing, in addition to a 12.9 inch sized iPad ...
Samsung plans to launch Tablet PCs AMOLED screen in 2014
A new application with the name "beta" makes Twitter elect market will be launched in 2014 by the way this application had the idea, but Is the rumor true? .. Time will reveal it!
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